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January 21, 2022

Are email marketing campaigns still important for businesses? The answer, unequivocally, is yes! In this digital age, email continues to be one of the most effective means of reaching and engaging customers. 

Whether you're a small business or a large corporation, email marketing is still an incredibly important tool for reaching customers and building relationships. Despite the growing popularity of social media platforms, email marketing is still one of the most effective means of communication with customers. Here's a look at some of the reasons why email marketing is still so powerful.

First let us find out what email marketing is.

What is Email Marketing?

Email marketing is the use of email to advertise a company's products and services while also incentivizing client loyalty. Email marketing is a method of informing people on your email list about new products, promotions, and other services. It can also be a softer pitch to educate your audience about your brand's worth or keep them engaged in between transactions. It could also be anything in the between.

Here are some of the email marketing types:

• Email Newsletters - email newsletters are used to provide subscribers with helpful knowledge and tools. Sending important emails that may add value to your subscribers like how-tos, educational copy about or related to your offer and announcements about new products or services.

• Acquisition Emails - this type of email is used to help your business acquire customers who have opted to receive your emails but have not yet converted into warm customers. This can help fasten up the customer journey and push through the funnel quicker.

• Retention Emails - Your business can keep the channels of communication open by sending a message requesting feedback or an offer to subscribers who haven't connected with your business or email campaigns in a while. Retention Emails are an extremely effective email campaign tactic for keeping your hard-won consumers.

• Promotional Emails - excellent way to drive traffic to your website or landing page, generate sales, signups, and promote new products or services. 

Now, Are Email Marketing Campaigns Still Important?

So if you're wondering whether or not email marketing is worth your time and effort, read on! 

1. Email Marketing Campaigns are Budget Friendly or Cost Effective 

Creating email campaigns is a low-cost option. The sole expense may be the wage of the individual who creates these emails, as well as whatever platform you use to create them. It's not like sponsored advertising, where each click costs money. You can market your products or services to your customers via email without having to pay for it.

Unlike traditional marketing methods, where printing, shipping, and other expenses can add up quickly, direct mail campaigns are quite inexpensive. You can still produce the same graphics with emails, but with the added benefit of having follow-up information ready with a single click to your website.

You won't have to pay for picture shoots, location costs, printing, mailing, or placement, for example. If you aren't using stock photos, all you need is a copywriter and a graphic artist. This might even be a single member of your team. Mistakes in emails are easy to rectify and don’t cost any additional dollars.

For less than a penny each message, you can reach a big number of people. Most email marketing providers will cover you with their free plans if you have a small mailing list. Thus, this allows you to grow your business without pouring all of your revenue back into digital marketing.

2. Email Marketing Campaigns are Quick and Easy to Measure

Email marketing can be accurately measured to show you how it has benefited your company. Email marketing makes measuring quite easy and fast. Most email marketing services give you access to important data like:

• Email open rates
• Click rates
• Delivery reports
• Percentage of clicks
• Emails opened by geography
• Emails opened by device/browser

This offers you a better idea of how your email campaigns are performing and which ones need to be tweaked or eliminated entirely. These figures should not be overlooked. They're a crucial component of your overall internet marketing strategy. While numerous research and surveys provide "ideal" statistics to aim for, it all relies on your industry and target audience. If your customers not only desire but also expect daily emails, you should provide them what they want. Sending too many emails to customers who don't want more than one per week, on the other hand, will boost your unsubscribe rate. It all comes down to getting to know your customers and giving useful material.

3. Email Marketing Can Be Customized and Personalized for Targeted Messaging

Personalization is becoming increasingly crucial to customers as we move deeper into the digital age. Digital customers demand more personalized marketing rather than being bombarded with ads for the same things as everyone else.

With email marketing campaigns, what you are really working on is segmenting your audience into lists, and sending each list a tailored fit email message that resonates with your reader and can help them by providing something of value.

The important point is that your potential consumers are at various phases of the buying process. Some are in the consideration stage, while others are in the research and comparison stage, and yet others are ready to buy. Buyer personas can assist you in determining what type of content to develop for each step.

Businesses can more effectively target these categories by segmenting these clients into appropriate email marketing lists. Customers require knowledge to progress to the next stage of the buying cycle, and the correct content may help them do so. It's all about moving these leads through your sales funnel as efficiently as possible, rather than as quickly as feasible.

Another simple way of personalization of email is by adding a contact’s first name to the email is a great way to personalize your emails. Emails that include the first name of the user have a higher click through rate than the ones that don’t. This form of targeted messaging can benefit you in meeting the needs of your target audience. It can help you grow your following and turn them into customers.

4. Smart Mobile Devices Allow Subscribers To Instantly and Constantly Check Their Emails

Mobile devices are increasingly being used by customers to access not only emails but also other forms of media and information. Furthermore, well-designed emails convert at a higher rate on mobile than any other media. 

People check their emails all the time now that mobile devices are so common—in line at a cafe, during their office commute, in the waiting room at the doctor's office, at the grocery store, and everywhere else. The combination of mobile devices and email marketing gives you the unprecedented advantage of speed and reach in executing your marketing.

5. Increase Brand Awareness

Building brand awareness is critical for any business that is just getting started or wanting to expand. Brand awareness is the intangible characteristic that encourages customers to pick your products over those of your competitors. The more people know about you, the more inclined they are to purchase from you.

No, social media isn't the only tool that can help a business raise brand awareness. Having a customer's or prospect's email address indicates that they are interested in your company. By keeping top of mind, email marketing allows you to increase that degree of interest and brand awareness.

Improve your customers' understanding of your brand by sending them emails. Your audience will have a deeper understanding of what you are about if you talk about your beliefs, mission, products and services, and so on. As your customers' brand awareness improves, it becomes easier for them to promote your business since they have a greater understanding of you.

6. Keep in Touch with Your Customers

Email marketing can help you keep in touch with your audience and customers. Customers have the ability to check their email whenever it suits them. It may make them feel as if you are thinking about them. This email may simply say, "Hi, we're thinking about you, here's a wonderful offer you might like!" Those who have subscribed to your email list have already agreed to receive these messages. So they'll probably love these emails (as long as you provide them something worth reading), and it'll increase customer engagement.

7. Almost Everyone Uses Email

Currently, email is used by more than half of the world's population. According to a Hubspot survey, 91 percent of consumers utilize email. That alone should persuade you to check the tool. Email's widespread adoption makes it an ideal marketing channel. It's a good bet that everyone you meet, and everyone in your target audience, uses email in today's hyper-digital world.

Unlike other marketing channels such as print or television, email allows you to communicate directly with your target audience on a two-way basis.

8. Inspires Action That Can Improve Sales, Increase Leads and Can Generate Traffic

A call to action appears in every marketing message. You're asking someone to recognize your brand, sign up, learn about your new product, visit your website, buy anything from you, and so on.

Assume you've expanded your email list to 50,000 subscribers and have a 5% average click-through rate.

Let's say you write an article announcing your latest product launch and send it to your email list. Even if 5% of the recipients click, visit your website and read your article, you'll have a lot of people who are aware of your new product right away. 

Even your most devoted clients don't visit your website on a daily basis, let's face it. It's not that they don't care about your material; they just have other priorities.

Email marketing can help with this.

Use emails to remind your audience of your brand and give them a sneak peek at the information on your website. For example, send summaries of your new blog postings, images or videos of your new product or services.

Email marketing strategies have the ability to boost sales. Customers will be enticed to buy your items or services if you include them in your emails. An email can be used to communicate information about a sale, discount, or other promotional activity. For example, if a user has added products to their cart but has not completed their purchase, email can be used to remind them to do so.

In the same way that email marketing may help you raise sales, it can also help you grow leads. In reality, email marketing is used in the inbound technique to nurture prospects and increase conversions.

Conclusion: If you're thinking about implementing email marketing campaigns for your business or just want to know if your present email marketing campaign is worth it, I hope this article clarifies all the importance of email marketing for today’s businesses.

If you want to learn more about Email Marketing Campaigns or you need consultation kindly book here.

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